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Pub. Date
c2010
Description
"Why do many of us make major financial decisions on the basis of "gut feelings" rather than logic? And why is it that some investors can't stand taking risks with their hard-earned money, while others recklessly buy into market bubbles? Researchers in the new academic fields of Behavioral Finance and Neuroeconomics are trying to come up with answers. Although not yet conclusive, their finds suggest that emotional and psychological factors play a...
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