Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

"In one century she loved him madly, and in another she wants nothing to do with him. In 1844 Ireland, Liam O’Connor, a rogue and a thief, fell madly in love with a squire’s daughter and unwittingly altered the future. Shy and naive Cora McLeod thought Liam was the answer to her prayers. But the angels disagreed and they’ve been waiting for the right moment in time to step in. Now Liam finds himself reunited with his beloved Cora in Providence...

"In this riveting and informative book, renowned zoonotic disease expert Steven Phillips, MD, and his patient-turned Lyme warrior Dana Parish explode conventional wisdom as they reveal the alarming connection between Lyme disease and other autoimmune disorders and detail what readers need to know in order to heal from their pain"-- Phillips was already a renowned physician specializing in complex, chronic diseases when he became a patient himself....

Medical experts seek the cause of a sudden outbreak of strange new symptoms that defy diagnosis.

"Set the children in your life on a lifelong path to learning with the next installment of the Baby University board book series. Full of scientific information, this is the perfect book to teach complex concepts in a simple, engaging way. Germ Theory for Babies is a colorfully simple introduction for youngsters (and grownups!) to what germs are, how they spread, and how we can keep ourselves and others healthy. It's never too early to become a scientist!"--...

"From early ideas about what made people sick to modern understanding of the tiny but powerful bacteria all around us, read this book to learn all about the history of the science of what makes us sick."--

"In Germ Theory, readers will learn about the science behind the discovery of germ theory and how germs spread. Vibrant, full-color photos and carefully leveled text will engage readers as they learn more about the challenges overcome to discover germ theory and how this super science feat influences our world today, from COVID-19 to the seasonal flu. A Take a Look! infographic aids understanding, sidebars present interesting, supplementary information,...